Ashtynne Michels — Marketing & Media

About Me

Business strategy meets social impact.

I'm a Business Administration student at SUNY Fredonia with a passion for creative communication and leadership. I enjoy taking on projects that bridge the gap between business strategy and social impact.

On campus, I serve as President of The 3 L's Club, where I lead initiatives that connect students with real-world professional experiences. With over four years of experience in management, I pride myself on being a reliable leader and a creative problem-solver.

I'm always looking to connect with professionals in the marketing and business world — especially those working at the intersection of media, analytics, and community.

4+Years Management

2Specializations

1Club President

Selected Work

Portfolio

3 L's ClubEvent marketing, graphic design, and community programming as Club President

Choose Your Chill

Unwind in Color

Winter Survival Jars

Eco Friendly Self Care

Social Media InternshipFlyer design and social content · SUNY Fredonia · Aug–Dec 2025

Song Plot of a Musical

Pawsitive Reinforcement

Matching Minds with Sondheim

Move-in & Orientation

Re-Fresh for a New Semester

How to Skip an Honors Course

Ice Cream Social

Braymiller MarketIn-store signage and promotional graphics for local grocery market

Fruit Basket Promo

Store Hours Graphic

Class ProjectMock marketing campaigns developed as academic projects

Nike Women's Hockey

Nike vs. Adidas Analysis

Graphic Design / Personal ProjectsOriginal poster designs created for personal use · Canva

Olivia Rodrigo

Pink Floyd

Tool

Rush

Experience & Education

Resume

Experience

Social Media Intern

SUNY Fredonia · Aug 2025 – Dec 2025

Tracked newsletter engagement metrics and synthesized findings into data reports with actionable recommendations. Implemented Microsoft Sway as a zero-cost replacement after paid platform budget was eliminated.

Manager / Cashier / Customer Service Associate

Braymiller Market · Hamburg, NY · July 2021 – Present

Train employees on POS systems, manage daily cash handling, coordinate vendor communication, and resolve customer concerns in a fast-paced retail environment.

President, 3 L's Club (Lead, Live & Learn)

SUNY Fredonia · March 2025 – Present

Elevated club budget to ~$1,000. Directed executive board functions, led two major campus events, and recruited a full new board including VP, Treasurer, and Secretary.

Leadership & Involvement

Academic Affairs Student Committee Member

SUNY Fredonia · Feb 2025 – Present

Tour Guide, Speaker & Coordinator

Go Blue Day · April 2025

Volunteer, Summit Center

Trick-or-Treat & Autism Walk · Buffalo, NY · 2022

Education

B.S. Business Administration (Honors Program)

SUNY Fredonia · Anticipated May 2028

Focus in marketing, digital media, and organizational operations.

Skills

Social Media StrategyContent CreationData AnalyticsNewsletter EngagementRStudioData VisualizationGoogle WorkspaceMicrosoft OfficeMicrosoft SwayCanvaLeadershipEvent PlanningCustomer ServiceTeam Training

What I Bring

Data-Informed Communication

Experienced tracking engagement metrics and synthesizing findings into actionable reports.

Resourceful Problem-Solving

Implemented a zero-cost platform solution to maintain essential communications after a budget cut.

Proven Leadership

4+ years of management across retail, campus, and community environments.

Download Full Resume (PDF)

AshtynneMichels